Alumni of a college can be a helpful resource in providing information and advice to current students. On Thursday, Nov. 21, FDU alumnus Michael Sinatra came to the College at Florham campus to speak with undergraduates in a public relations class about his experience in the working world.
Having earned his degree in communication studies in 2006, he has made a career practicing PR. He is currently a public relations and public affairs manager and directs the PR for the Northeast region of Whole Foods Market.
He began by explaining the history of the organization, stating that Whole Foods has more than 365 stores throughout the United Kingdom, U.S. and Canada.
His job is to serve as a spokesperson, handle media relations, crises and more within his region. This includes New York, which he called the media capital of the world.