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“Who Does That?”: They Laid Off the Creator of Their Entire Product Line on a Heartless Zoom Call

After dedicating 13 years to a marketing agency, Eric found himself abruptly laid off via a Zoom call, highlighting the increasingly impersonal nature of modern workplace terminations.
Hina DinooBy Hina Dinoo10/10/202513
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Illustration of an Employee Being Laid Off via a Zoom Call.
Illustration of an Employee Being Laid Off via a Zoom Call.
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IN A NUTSHELL
  • 📉 Eric was laid off via a Zoom call after 13 years at a marketing agency.
  • 🔄 The company continues to profit from the product line Eric developed, now using freelancers.
  • 📢 Eric criticized the company’s insincere “like a family” rhetoric during the termination meeting.
  • 🔍 Workplace strategist Mita Mallick advises treating employees with kindness and respect during layoffs.

Eric’s story is a stark reminder of the changing dynamics in the modern workplace. After dedicating 13 years to a marketing agency, he found himself abruptly laid off in a manner that was as impersonal as it was unexpected. The company he helped build, now thriving on the foundation of his work, dismissed him and a dozen others with a curt Zoom call. This trend of remote terminations, often executed without severance or warning, raises questions about the evolving employer-employee relationship and the role of technology in delivering such life-altering news.

The Rise of Remote Terminations

In recent years, there has been an increase in the use of technology to handle delicate workplace matters, including layoffs. Eric’s experience is not unique; many employees find themselves being let go via mass emails, automated messages, or virtual meetings. The convenience of technology for employers, however, often translates into a lack of empathy for employees.

Workplace strategist Mita Mallick emphasizes the importance of maintaining human connection even during difficult times. She argues that large layoffs should not exempt companies from offering in-person conversations. “Treat your employees with the kindness and respect they deserve,” Mallick advises. Her perspective highlights a growing concern: as companies increasingly rely on digital platforms for communication, they may inadvertently erode the interpersonal elements that foster loyalty and trust among employees.

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The Impact of Callous Layoffs

For many, the manner in which they are dismissed can be as impactful as the loss of employment itself. Eric recalls feeling particularly aggrieved by the company’s attempt to soften the blow with insincere reassurances of being “like a family.” He challenged this notion during the meeting, pointing out the irony of such a statement when the actions being taken were anything but familial.

The emotional toll of being laid off extends beyond the immediate financial implications. It affects self-esteem, professional identity, and future job prospects. The lack of transparency and warning from employers, as Eric experienced, only exacerbates these challenges. It’s a scenario that many employees fear and one that can have lasting repercussions on their mental health and career trajectories.

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Freelancers and the Gig Economy

Interestingly, while companies like Eric’s choose to part ways with long-term employees, they often continue to profit from the very systems those employees established. In Eric’s case, the company outsourced the work he pioneered to freelancers on platforms like Upwork. This shift reflects a broader trend where businesses opt for flexible, on-demand labor to reduce costs and increase efficiency.

The gig economy offers companies a way to maintain productivity without the overhead of full-time staff. However, this model often lacks job security and benefits for workers, leading to a precarious employment landscape. For employees who have contributed significantly to their companies’ success, like Eric, seeing their work continued by freelancers adds another layer of frustration and disillusionment.

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Lessons for Employers and Employees

Eric’s experience offers several lessons for both employers and employees. For companies, it underscores the importance of transparent communication and humane treatment during layoffs. Employers should recognize that being laid off affects every facet of an individual’s life, and handling such situations with empathy can preserve goodwill and reputation.

For employees, Eric’s story highlights the value of foresight and adaptability. Sensing instability at his primary job, Eric proactively secured a secondary gig, which swiftly became his full-time occupation post-layoff. This strategic move not only cushioned the impact of his dismissal but also provided a pathway to continued professional growth. In an unpredictable job market, such foresight can be invaluable.

As companies continue to navigate economic challenges, the manner in which they handle layoffs will remain a topic of scrutiny and debate. Eric’s story, while personal, reflects broader trends in the workplace and raises questions about the future of employment. How will companies balance the need for efficiency with the imperative of maintaining human dignity in the face of technological advancements?

This article is based on verified sources and supported by editorial technologies.
Career Development Manager Engagement Workplace Resilience
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Hina Dinoo
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Hina Dinoo, based in Toronto, covers professional growth, economic opportunity, and educational equity at Fdupillar.com. With a journalism degree from Toronto Metropolitan University, she explains how skills, training, and resilience drive future-ready careers. Contact: [email protected]

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View 13 Comments
13 Comments
  1. ameliaghost on 10/10/2025 6:07 AM

    Wow, laying off someone over Zoom after 13 years? That’s cold. 😬

    Reply
  2. natalievolcano6 on 10/10/2025 6:08 AM

    Wow, laying off someone via Zoom? That’s cold! 😡

    Reply
  3. francis on 10/10/2025 6:46 AM

    Why would they let go of someone who created their entire product line? 🤔

    Reply
  4. Fabian0 on 10/10/2025 7:10 AM

    Why do companies think it’s okay to treat people like this? Seriously, who does that?

    Reply
  5. Nicholas_resonance on 10/10/2025 7:24 AM

    This is exactly why I don’t trust the “like a family” rhetoric at workplaces.

    Reply
  6. christinedissolve on 10/10/2025 8:03 AM

    Isn’t it ironic that they’re still using his product line? #ungrateful

    Reply
  7. Zara on 10/10/2025 8:13 AM

    Like a family” – yeah, right! More like a dysfunctional family. 🙄

    Reply
  8. frank on 10/10/2025 8:41 AM

    Companies need to learn how to treat their employees better. This is so disheartening.

    Reply
  9. Auroramiracle1 on 10/10/2025 9:16 AM

    This is why I don’t trust the whole “we’re a family” speech from employers.

    Reply
  10. francisfairytale3 on 10/10/2025 9:20 AM

    Can someone explain how this is even legal? 🤷‍♀️

    Reply
  11. melanie on 10/10/2025 10:00 AM

    Thank you for highlighting such an important issue in the modern workplace.

    Reply
  12. chloe on 10/10/2025 10:18 AM

    Did Eric receive any severance package at all, or was it just a “goodbye” on Zoom?

    Reply
  13. Steven on 10/10/2025 10:38 AM

    Freelancers are great, but this seems like a poor way to handle loyal employees.

    Reply
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